Outdoor Advertising

OUTDOOR MARKETS

Outdoor is available nationally, but is more predominant in metropolitan areas (i.e. those areas with a higher population density). Not all local councils are accepting of outdoor, however, the coverage varies from one local council to another.

OUTDOOR CLASSIFICATIONS

Static, Street Furniture, Transit, Mobile.

OUTDOOR FORMATS

  • 6 sheet posters – (3.0m x 1.5m) located in suburban neighbourhoods.
  • 24 sheet posters – (6.1m x 3.1m) located in commercial / suburban areas.
  • Supersites – large format signage located on major highways / arterials.
  • Spectaculars – any poster display over 50 square metres is classified as a Spectacular.
  • Airport signs – located in the concourse, lounges, baggage claims.
  • Corporate sky signs – neon signs on top of buildings.
  • Railway signage – includes formats ranging from 24 sheet posters to illuminated light boxes.
  • Eyelites – similar sizing to portrait street furniture, only located inside shopping centres.
  • Digital Eyelites – landscape digital formats located inside shopping centres.
  • Sports Stadiums – range of formats located inside sporting stadiums.
  • Roadside seats – on seats on the side of the road. Transit
  • 24 footers – format is one long strip of advertising on the driver’s side of the bus / tram.
  • Twin 8s – 2 x panels on the passenger entry side of the bus / tram.
  • 6 foot – one small single panel usually on the passenger side.
  • Interiors – inside panels of buses / tram.
  • Mega rears and rears –appear on the back of the bus / trams (Mega rears are a larger, square shape, whilst rears are 6 foot long).
  • Superbus / tram – format where the whole bus / tram is wrapped in a single advertising creative.
  • Citylights / Metroliltes stand alone signs located on the side of the road or as part of a bus shelter or public convenience (New stands, fruit stands, toilets) – often scrolling.
  • Highlights – signage located on the side of phone booths, smaller in dimension than Citylights.
  • Advertising on rubbish bins.
  • Mobile Taxi backs – a 800mm x 400mm advertising unit on the back of the taxi.
  • Mobile billboard-generally 6.0m x 3.0m posters (24 Sheet size) applied to small trucks and other carriers for two – sided displays.
  • Truck advertising – advertising wraps on the side of trucks / semi trailers.
  • Vespers / Scooters / Minilites-advertising panels towed by these vehicles

OUTDOOR RATES

Costs are based on individual cost per site or number of sites in campaign over a given period. Larger volume generates rate incentives, whilst premium rates are applied on premium positions.

OUTDOOR BOOKING PERIODS

Booking periods differ depending on the format – from a week for small format street furniture through to a month for large format supersites. Many sites are booked according to the lunar calendar (and therefore do not necessarily start on the 1st of the month)

OUTDOOR BUYING CONSIDERATIONS

Sites or routes are chosen that best reach target. Many sites are bought as a package, based on whether the campaign requires a low, medium or heavy weight campaign. Depending on the weight required, are commendation for how many sites / panels is provided by the supplier.